- It started in 1978, when Australian surfer Brian Smith moved to Southern California with a dream.
- Designing a product unlike any other from his favorite material – sheepskin – the Classic Boot was born.
- By the mid 80s, UGG became a symbol of SoCal beach culture, gaining momentum through surf shops from San Diego to Santa Cruz.
- Ugg Slip-On Sneakers Pismo.
- Nubuck upper.
- Twin gore.
- Lamb leather sockliner.
- enerG Comfort System footbed.
- Treadlite by UGG outsole for comfort.
- Heat-embossed UGG® logo.
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